get to know lataye
LaTaye is a best-selling author who has written 2 books and co-authored 2 books. She is a veteran who served in the U.S. Army. Her duty assignments include The White House Medical Unit, The Pentagon, and Landstuhl Regional Army Medical Center. She is a gifted and profound speaker who sparks action within attendees. She also has her own podcast, Stilettos in the City Podcast, which encourages women to live their best lives and businesses.
I am always thinking about my humble beginnings growing up in Meridian, MS. So many people believe that their stories don’t matter but I am here to tell you every bit of it does.
My life is rooted in vegetable gardens, plank wood floors, and The Young & The Restless…lol. As a young girl, my memories of staying with my grandmother help me to appreciate the simple things in life. I can recall helping her weed out the flower and vegetable gardens which was so much fun for me. I use to pull the fire wood from under the house and watch in amazement as the wood burned in the fireplaces.
The simplest tasks resulted in the most amazing things. For example, I would sit and watch my grandmother string simple pieces of yarn together. The way the yellow, blue, and green yarns would intertwine was just spectacular to me. In the end, the quilt created was more than just a piece of art (in my opinion) it also was a blanket to keep me warm. The task of shucking purple hull peas and rinsing them until they were clean was so much fun. The best surprise was when she would leave a bag or two out and cook them as a prize for helping her earlier in the day. Whether we were making preserves, homemade cornbread in a cast-iron skillet, or homemade cakes I definitely understood how love can change the bare minimum into a feast.
Today, I long for the moments when I can cook with my family, grow a beautiful garden, and “season” my cast-iron skillet. These valuable memories are the forces within me that make the journey of entrepreneurship worth it! The desire to shift paradigms and live a better life are why I keep going.
Tell me…what is your motivation? Connect with me on Instagram @stilettomediagroup !
Entrepreneurship was an accident but a blessing
My mother and father were both hard-working. My mother really held the family together and made sure the bills were paid. They were employees and never talked about entrepreneurship. My only introduction to the concept was, as I realize now, Mr. Elliott’s corner store. I’ll share more about him later but when I was honorably discharged from the Army, I had full-time bills with part-time money. I knew I had to do something! I recall watching Tory Johnson on Good Morning America and researched her. She was the first person I researched and her “Daring Doers” platform had women who looked like me. After reading about the success of these women I found the courage to create my first business “Beyond Expectations”. Although I no longer have this business, it taught me a lot about consumers, supply and demand, and discovering my purpose.
remembering my worth
I wonder if any of you have ever felt as if you are giving more to your day job than you do to your own business. I know I have. Most of the time people speak about your 9-to-5 as an obstacle to full-time entrepreneurship. I actually believe the opposite. Your day job can be a great place for you to refine your leadership, time management, and people skills. In an optimal work environment you can excel personally and professionally.
For me, at some point, I began to shrink at my day job. Due to circumstances I had no control of, I felt as if I was ineffective, not appreciated, definitely not valued, and treated negatively due to my veteran status. I had to shift my self-talk to get back to my place of worth. There will be times when you doubt yourself but don’t give into it! You were created to be great!